We think in writing first
No sprint starts before a decision doc is written. Thinking comes from the pen, not the meeting; everyone can read what was decided and why.
team
The team that runs one architecture
Strategy, brand, MarTech and enterprise systems — four layers run by one team with partner-level ownership. Our core crew shares the same sprint, the same review.
roster
Core team
Partner-level ownership is guaranteed in every engagement — the signature on the contract is also at the weekly review.
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Ali Rıza Tuncer
Founder
Founded beynart on a single idea: strategy, brand, MarTech and enterprise software sharing one sprint, one team. With 12+ years of operating experience he takes partner-level ownership in every engagement, and owns the architecture decisions behind the SalesCave and crm2b products.
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[Ad Soyad]
Strategy & Insights Lead
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Connects data warehousing, attribution and experiment discipline to real operations. Turns the boardroom's 'what should we do' into measurable hypotheses, keeping decision data on the table every sprint. (Placeholder profile — real member details to follow.)
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[Ad Soyad]
Brand & Experience Lead
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Builds brand identity as a living decision system, not a static PDF. From design-token architecture to motion principles, Lighthouse 100 to the component library, she keeps aesthetics and engineering at one table. (Placeholder profile — real member details to follow.)
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[Ad Soyad]
MarTech & AI Engineering Lead
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Turns a scattered marketing stack into one running operation. Ships server-side tracking, CDP decisions and human-in-the-loop AI workflows into production — treating AI as part of the operation, not a chat window. (Placeholder profile — real member details to follow.)
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[Ad Soyad]
Enterprise Systems Lead
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Ties every build-vs-buy call to a per-process TCO and flexibility model. Builds ERP integration, custom software and observability with strangler-fig discipline — all source code and runbooks staying in the client's organization. (Placeholder profile — real member details to follow.)
our culture
The values that hold the team together
These aren't slogans, they're the working patterns we live by every day. The same principles shape our team and our client relationships.
Partner-level ownership
Every engagement has a senior owner. The team doing the work is the team steering it; responsibility is shared, never handed off.
Craft and measure together
Humans make the aesthetic call, AI compresses the velocity. Lighthouse 100, a11y and measurable outcomes are held to one standard.
We grow together
Our own SaaS products are the lab for our practice. We carry what we learn in the field to the team and the client, and evolve together.
Let's start with a strategy conversation.
We bring the systems — and the products — already built for it, ready to run, not just to pitch.